I am the founder of NextWave Imports Ltd — New Zealand’s exclusive partner for RushWave, JetFly, and CheerBio. But before I was building a company, I was building a life across two worlds.
For over 12 years, I have lived between New Zealand and China — immersed in one of the most dynamic manufacturing and innovation ecosystems on the planet. That rare vantage point gave me something most importers simply don’t have: a genuine, ground-level understanding of how world-class products are conceived, built, and brought to market.

What I also saw clearly was the gap. New Zealanders were paying a premium for products that had passed through too many hands, been marked up at every stage, and still arrived without the relationships, knowledge, or after-sales support that actually mattered. I decided to close that gap.

NextWave Imports was born from a simple but powerful conviction: that New Zealanders deserve direct access to the world’s best lifestyle products — without the inflated price tags, the guesswork, or the compromise. Behind me is an international team carrying over 25 years + of combined business experience in China. We are specialists in manufacturer research, quality verification, and the kind of long-term partnership-building that only comes from deep cultural fluency and hard-won trust.

Every brand NextWave carries has been rigorously vetted — not just for product performance, but for the integrity of the people behind it. Today, NextWave represents three exceptional brands across two lifestyle
categories: RushWave and JetFly, bringing the thrill of electric and motorised water sports to New Zealand’s coastlines and waterways, and CheerBio, empowering New Zealanders to grow fresh, clean, healthy food on their own terms — wherever they call home. 

This is for every New Zealander who wants more — more freedom, more adventure, more of what makes life worth living.